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Varvatos + DMB

Dave Matthews Is the New Face of John Varvatos



Adam's BFF, Jerod, is a John Varvatos ADDICT. Interesting that Dave Matthews (yes. that one. of the band.) is the new face. Questions??????? Me too. I've always thought of John Varvatos as...something DMB would not wear? He just seems more granola, more Hanes t-shirt wearing as opposed to a $95 burnout with strategically placed pocket. Do you think he is a good fit for the Spring 2011 campaign?


In keeping with his love of "the older rocker,"John Varvatos has tapped Dave Matthews as the new face of his spring 2011 campaign. According to Varvatos, Matthews is "taking a well-deserved year off in 2011," which apparently means he has extra time to make cute videos in which a monkey claps cymbals on his shoulder and slaps him in the face. See the clip here. [Official site,WWD]


via ny mag, the cut

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