Service is everything. Especially when you can go from one store to another on the same block and find the exact same bracelet, watch, purse or pair of shoes...etc... In La Crosse there are about seven different jewelry stores within a 5 block radius (if not smaller). They all advertise engagement rings, how great their service is, and the expertise that their employees have in fine jewelry or helping you find the perfect ring. They can boast about service all they want, but I know which store I'll continue to go back to. I recently had links taken out of my new watch. I've never had any other jewelry store touch my (nice) watches except for the one my aunt and uncle own in Whitefish Bay. Well, I am three hours away and had little choice if I wanted to wear my new piece of ice, so I stopped into a store that I know my company works with. They were polite and the owner was very down to earth - he said the type of watch I had was really difficult to size-down and apolog...