Social Media is your Friend. I love my job, but I often find myself frustrated at the lack of social media integration in the La Crosse area. It’s basically free to tweet, facebook stalk and blog. It takes time, and time is value-able, but an extra hour here and there could put more cash in the pockets of locally owned and operated businesses. So, why aren’t people in small towns using technology to join forces and unite? I have my theories, but I can’t seem to win them over. I know these people are intelligent, they run money making businesses, make livings to support their families and keep employees in line. So…why can’t they just ask me for help? Confusion is often the biggest reason for fear. We tend to shy away from what we don’t understand. In the Coulee Region – social media is the monster hiding under our beds. How can I make it less scary? Should I create a daily log of activities to garner client interaction? Why wouldn’t a business owner want to interact wi...