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{marketing 101} Ray-Ban Legends Never Hide

Will you be indulging in a pair of Ray-Ban's Ambermatic 75th Anniversary sunglasses? I'm a huge fan of the  Outdoorsman II  to add to my classic aviators and wayfarers. Ray-Ban has knocked it out of the park with their "Legends Never Hide" campaign. It's interactive, feels personal, and prompts you to connect. You can even tell your story on their "Wall of Legends" .  It was obviously a huge investment and they have probably been working on this launch for years, but wow - I'm nearly speechless at the attention to detail and their ability to evoke emotion, yes, with just a pair of sunglasses. 

12 days of kissmas.

Mistletoe Guy I f you live in the Twin Cities and see a handsome young man roving around (see above) give him a kiss - BUT ONLY THE  CHEEK. He belongs to my little sister's roomie/bff Gretchen. Griffin, her adorable boyfriend, is raising money for charity be lending his cheeks to charity. The even is being run of Marketing Lab. Here's some more info via their Facebook page. http://KissmasCam.com Company Overview: The 12 Days of Kissmas, featuring the Kissmas Cam, is a holiday fundraiser in Minneapolis, Minnesota. For twelve days Dec. 11-22, via LIVE STREAMING VIDEO, Mistletoe Guy will travel the city wearing his trademark mistletoe suit, seeking supportive locals willing to give him a friendly kiss for charity. For each kiss he receives, local marketing agency MarketingLab will donate $1 to Adopt-A-Family, a Volunteers of America-Minnesota program. With a lofty goal of 100 kisses per day, they hope to raise $1,200. Facebook Page: http://www.facebook.com/Kiss...