Skip to main content

{marketing 101} Ray-Ban Legends Never Hide



Will you be indulging in a pair of Ray-Ban's Ambermatic 75th Anniversary sunglasses? I'm a huge fan of the Outdoorsman II to add to my classic aviators and wayfarers. Ray-Ban has knocked it out of the park with their "Legends Never Hide" campaign. It's interactive, feels personal, and prompts you to connect. You can even tell your story on their "Wall of Legends". 

It was obviously a huge investment and they have probably been working on this launch for years, but wow - I'm nearly speechless at the attention to detail and their ability to evoke emotion, yes, with just a pair of sunglasses. 


Labels:

Comments

Post a Comment

Popular posts from this blog

Zo chic.

1 comment
read more »

shop nasty.

loving. all of these looks from  http://www.shopnastygal.com/  . the thing is, i probably have most of these pieces - very similar ones - in my closet. the wonderful thing about nasty gal is that their styling is impeccable. the hair. make up. poses. faces. accessories. it's all spot on and can give you a new outlook on the pieces you might have. boyfriend's oversize rugby shirt - throw on a rhinestone necklace - flats- and old cutoffs and you too can be a chic lady about town. white t-shirt lying around - stretch out the neck make it off the shoulder put on a cute skirt - ballerina bun - over sized watch and you're ready to disco. i love this website. i love their price point aesthetic and outlook. its carefree. fun. and young. check it out! and check out their blog:  http://www.shopnastygal.com/  real girls with real bad ass style. xx. this shirt is $44 on shopnastygal.com - very similar one at h&m for $5 but this one has more detail/shape.
Post a Comment
read more »

shop it nasty.

Today's current obsession is a silk printed dress.  Buy it here!
Post a Comment
read more »